While I’ve taken photographs from the time I was a teenager, I went into this professionally (full time) from February 2009. My work focuses on three market segments, weddings, buildings and commercial. Buildings has a number of sub groups, for example a real estate agency has different needs from an architect, who both have different needs to an interior designer.
My awareness of client needs is assisted by the fact that I spent 15 years in the field of marketing before making this huge leap. I have a MBA in Marketing and a BSc. degree in Management Studies. I have worked in marketing in several industries at various levels of seniority from Sales Co-ordinator up to CMO. I have found that my experiences help me relate to client needs because many times over the course of my career I have been the person on the other side of the table booking a photographer. This gives me a better understanding of not just what the client is looking for but also the practicalities that they are dealing with.
This blog is an online portfolio of my work in the Building/Real Estate market segment. If you wish to see more of my work in other areas you can check out my web page at http://www.lesliestjohn.com or my facebook page at http://www.facebook.com/lesliestjohnphotography
Thank you for visiting.